Logo for Holly Barr, Realtor
When she started her real estate business in 2002, Holly was apprehensive about incorporating holly leaves into her logo. She was afraid it would seem “christmasy” all year ’round. I made the case that she frequently introduced herself as “Holly…you know, like Christmas” so it was pretty unavoidable. Furthermore, I believed that the simple mark of green holly leaves with red berries would be attractive, distinctive, and easy to apply to all of her materials and signage. She agreed, and today her logo is recognized throughought Willow Glen and the South Bay.
2009 Holly Barr Web Site
Redesigned Holly’s web siteto better feature her increasing number of listings with an interactive and dynamic panel on the home page, as well as her blog and weekly video updates.
Holly Barr 4th of July “Popper Drop” Campaign
For the 4th of July in 2006, Holly distributed small “poppers” to the neighborhood she was focused on. I designed this simple card to which she affixed the poppers — that’s the root of the word choice, and the reason there’s the large white space under the lilne “Pick a Realtor with POP!!!”
Holly Barr Direct Mail Pieces
First things first, I designed a shell/template that we could use to give pieces a consistent look over time. We decided to include a paragraph about her so every piece introduced her to the reader in case it’s their first time seeing any of her materials. The back included her contact information in the form of a return address, along with blank spaces for mailing requisites such as address and indicia.
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Holly Barr Web Site
- The home page for Holly Barr, my lovely wife
and “your favorite realtor.”
This is Holly’s current web site. It’s built on WordPress like all my sites these days, which lets her manage her own content, and it features an integrated blog that she uses to share ideas about and observations on the local real estate market.
Holly Barr’s Intero Business Card
Here is Holly’s current business card. I had to work in context of Intero’s brand guidelines that mandate the placement of the color block and Intero logo on the left hand side. I had to take some liberty with the logo to get the picture of Holly up to a decent size. All in all an attractive card that presents makes key information easy to read while presenting Holly’s brand elements in context of her company’s.
Real Estate Listing Tear Sheet
This is a simple tearsheet-style flyer that I designed to help Holly promote a listing. It was posted on bulletin boards throughout the community, and generated numerous calls.
Willow Glen Safety Fair
This is a promotional flyer/postcard I designed for the PAL Willow Glen Safety Fair that Holly sponsored and organized.
Holly Barr Letterhead
I know, letterhead, big whoop. It’s not even fancy letterhead. I’m mostly posting this as a reminder that you need to have letterhead, and I can design it for you as part of a basic logo/identity package.
Holly Site, Coldwell
This was the site I created for Holly when she was at Coldwell Banker. Much bigger and more full-featured than the site I made for her when she was with Better Homes, with over a dozen pages and forms for general inquiries, buyers, and sellers. The home page also accommodated more promotional information and featured items.