Nextron Web Services
In all honesty, I can’t remember exactly what “Nextron Web Services” was, but I do remember using this logo in brochures and on collateral folders so I know it was real, whatever it was. As you can tell by the numerous brands I developed during my tenure at Nextron, we were launching new businesses and brands at a fairly frenetic pace.
NextStep Logo
When Nextron was getting ready to launch a new version of its core technology, which was essentially a rewrite, we decided to brand it as “NextStep” to play off the Nextron name and signify that this was more than just another new version of our software. I guess it wasn’t all that mind-blowing of an idea to incorporate a “step” into the logo, but I like it.
Global Impressions Logo
As part the service element of Nextron’s core business of mass producing small business web sites for yellow page publishers, the company employed a sizable staff of junior web designers and developers. Between that team and a few of us more experienced creative types plus a few programmers, we figured we could build high-end custom web sites too.
My friend Brian Ikeya and I from PCMCIA had at one point played around with the idea of starting a web development shop. We had come up with the name Global Impressions and secured the .com domain name, but never did anything with it. So when we started talking about a high-end web team at Nextron I proposed we take advantage of the unused name/domain and everybody loved it.
The logo I designed for this team, shown here, was a stylized capital G, with the end of the bottom curve forming a lowercase “i” dotted with a globe. The clean curves and gold metallic gradient were meant to convey a sleek, sexy, high-end feeling.
AccuHost Logo
At some point during my time at Nextron, we decided to augment the Dev-Com business with a higher-end offering of dedicated server web hosting. We named the business AccuHost and I designed the logo shown here. It’s one of my favorites from back in the day.
Dev-Com Logo
Nextron had considerable bandwidth and infrastructure supporting its core business, and decided to expand its datacenter to support the hosting of third party web sites. So we came up with the brand and business Developer Community, abbreviated as Dev-Com. I directed the design of the logo shown here, the artist was a guy on my team named Greg Betz. The idea was that our service was a solid stable foundation for the awesome and engaging web sites that developers were building for their clients. It’s a little rough around the edges because this is a late but not final version.
Nextron Web Site
Another blast from the past, this is the site I designed for Nextron in 1997. No real relevance to modern design or web technology whatsoever, just another example of my work from “back in the day.”
EasySite Logo
EasySite was a retail packaging of Nextron’s browser-based server-side web site building technology. The idea was that we’d sell these “kits” that consisted of a bunch of templates, and people would be able to build their own web sites. Easily. Get it? We wanted a lightweight logo that gave an impression of fun and simplicity, but nothing cartoonish or over the top because the target market was small business owners.
Nextron Logo
I oversaw the development and implementation of a new brand identity when IMV Internet became Nextron Communications.